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UpFront Reviews - Privacy Policy

UpFront Reviews is a brand of SuperControl Ltd
SuperControl Ltd, Unit 2, Station Yard, Castle Douglas, DG7 1LA, Scotland
Tel: +44 (0)845 505 7300 VAT Reg: GB 789 7884 26
Registered in Scotland number SC 2495 31. Registered office Orroland, Kirkcudbright, DG6 4QS

We are committed to ensuring the best standards of practice in all our activities. Visitors to our website can be assured that the protection of privacy and confidentiality are given the highest priority. All personal information is collected, held and used in strict compliance with the Data Protection Act 1998.

Information Collected

We do not collect any personal information from visitors to our website, or any persons submitting a Review, other than information that is knowingly and voluntarily given. Anonymous information is collected, such as the number of visitors to the website in a given period, but it is purely statistical and cannot be used to identify an individual user. Cookies are not used to collect any other information from visitors to the website. Visitors interested in requesting more information can provide contact details via a fill-in form. Visitors cannot be contacted unless such information is given. Visitors are also invited to give additional company information but a decision not to do so does not affect any subsequent negotiations or discussions.

We may also collect your contact details if you submit a Review.

Use Of Information

The information collected will be used for research purposes. Statistical information, that cannot be used to identify an individual user, will be published from time to time.

Third Party Disclosure

We will share details of your Review (including the fact that you submitted it) with the owner/operator of the self-catering holiday accommodation that is the subject of your Review. We will publish basic information to help users assess the credibility of your Review, such as your first name (optional), arrival date, the number of nights you stayed at the relevant property, your town/city if known, but we will not publish your full name or contact details on our website in connection with your Review.

Data Security

We take appropriate measures to safeguard the information we hold from unauthorised access or improper use. Our database is stored in a secure, password protected location. Only users authorised by us have access to this data.

Integrity of Data

We take all reasonable measures to ensure that the information we hold is accurate. In particular we use reliable collection methods and destroy or convert to an anonymous form, any out-of-date data. Individuals may request details of all personal information held by us so as to contest inaccurate or incomplete data, verify the information and have it corrected as appropriate.


Our website is not targeted at children but in any event personal information will not knowingly be collected from children under fourteen years without parental consent.


Any queries relating to our collection or use of personal information should be addressed to: [email protected]